About Us
Meet Our CEO
With over 22 years of experience in entertainment marketing, Joey Del Toro has established himself as a trusted leader in South Texas' event industry. As the founder and CEO of Del Toro Entertainment, he combines strategic marketing expertise with thoughtful event planning to create meaningful experiences for both brands and communities.
Joey's career began in radio broadcasting, where he served as Promotions Director for several local stations. This experience gave him valuable insights into audience engagement and community connection—skills that would later become essential to Del Toro Entertainment's success.
Today, Del Toro Entertainment operates as a full-service marketing and event planning agency, specializing in experiential marketing, live events, and creative campaigns. Under Joey's direction, the agency has successfully executed a diverse range of projects, from immersive pop-ups to product launches, earning partnerships with major brands including Warner Bros., Disney, Paramount Pictures, Coca-Cola, and AT&T.
Based in McAllen, Texas, Joey maintains a strong focus on community impact alongside business growth. His approach emphasizes quality experiences that serve both sponsors and attendees, while his understanding of local culture helps brands connect authentically with their target audiences. Through Del Toro Entertainment, he continues to develop innovative marketing solutions that bring value to clients and communities alike.