About Us
Meet Our CEO
With over 22 years in entertainment marketing, Joey Del Toro has established himself as a trusted leader in South Texas' event industry. As the founder and CEO of Del Toro Entertainment, he blends strategic marketing with thoughtful event planning to create impactful experiences for brands and communities.
Joey’s career began in radio broadcasting, where he gained valuable skills in audience engagement and community connection—key to Del Toro Entertainment’s success.
At Del Toro Entertainment, we believe in giving back, with most of our events designed to positively impact the community. Serving all of Texas—especially the RGV, Corpus, Laredo, and San Antonio—we specialize in experiential marketing, live events, and creative campaigns. We focus on creating meaningful experiences that benefit both sponsors and attendees.
Based in McAllen, Texas, Joey’s deep understanding of local culture helps brands authentically connect with their audiences. Through innovative solutions, Del Toro Entertainment continues to drive growth and community connection.